As shown in the video bellow interactive art has its place within the advertising industry as well as the art world. It can be used as a very effective marketing tool without the users/participants even realizing that they are being sold a brand or a product.
This video is a extremely effective piece of marketing and is a very interesting piece within the concept of interactive art. The way in which the "story" of the piece unfolds depending on the users interaction with it is interesting and creates a feel of control an individuality for the user.
video taken from http://www.youtube.com/watch?v=a-NRdyUx8Lc
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